Bakersfield, CA – April 21, 2026 — Tasteful Selections®, a pioneer in the bite-size potato category, is introducing a differentiated, first-to-market innovation that creates a new premium tier with the fresh potato set. With the launch of Cheesy Bliss Potatoes™, the brand is elevating fresh potatoes beyond seasoned trays by pairing tender, bite-size potatoes with a smooth, creamy real cheese sauce — an offering unlike anything currently available in the category.

Designed to satisfy warm, decadent cravings with modern convenience, Cheesy Bliss Potatoes delivers what consumers love most — the timeless comfort of potatoes and cheese — reimagined for today’s busy households. Ready in minutes in the microwave or air fryer, each kit offers a rich, crave-worthy experience without the fuss.

Classic Comfort – Reimagined.

Cheesy Bliss Potatoes launches with three distinct, flavor-forward varieties:

Creamy Gouda: Rich, creamy, and indulgent – a velvety Gouda cheese sauce infused with sweet, caramelized onion.

Bacon Jalapeño Cheddar: Creamy, savory, and just a little spicy – bold cheddar cheese sauce loaded with smoky bacon and a touch of mild jalapeño heat.

Mild Cheddar: Creamy, comforting, and satisfying – a smooth, buttery cheddar cheese sauce for a mellow, feel-good classic.

Creamy Gouda and Bacon Jalapeño Cheddar — will debut exclusively at a leading national retailer for a limited time beginning the month, while Mild Cheddar is available more broadly. “This launch represents the next evolution in the fresh potato category,” said Drew Callaghan, SVP Retail Sales, Grimmway Produce Group. “We’ve taken the comfort-food pairing people already love and elevated it with real cheese sauce and premium flavors, all in a convenient, ready-in-minutes format. Cheesy Bliss is a true trade-up option for shoppers seeking indulgence without sacrificing ease.”

“For us, the cheese sauce had to meet the same standards we apply to our potatoes — real ingredients and exceptional taste,” said Hugh O’Malley, New Product Development & Innovation Director, Grimmway Produce Group. “We prioritized a sauce made with real cheese and an approachable ingredient label that delivers the smooth, creamy richness consumers expect from a comfort-food classic. The sauce warms naturally from the hot potatoes, creating a decadent, melt-in experience without adding another step for the consumer.”

Cheesy Bliss Potatoes has been validated through extensive consumer research and sensory testing, with strong approval ratings and a demonstrated willingness to pay for the premium offering — reinforcing the product’s unique position within the fresh produce set.

With its combination of real ingredients, elevated flavors, and convenience, Cheesy Bliss Potatoes is poised to bring new excitement — and incremental growth — to the fresh potato category.

To learn more about Cheesy Bliss Potatoes™ or to discuss distribution opportunities, please contact Jessica Congdon of the Grimmway Produce Group team at jcongdon@grimmwayproduce.com

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About Tasteful Selections® Tasteful Selections® is a pioneer and leader in the baby potato category, known for delivering fresh, flavorful, and convenient solutions for today’s consumers. Founded by multi-generational farmers, the brand is rooted in a commitment to quality, consistency, and care – season after season. With a wide range of varietals and packaging options, including conventional and organic, Tasteful Selections® makes it easy to bring fresh, nourishing food to the table. As part of Grimmway Produce Group, Tasteful Selections® grows with purpose – serving customers, supporting its people, and strengthening the communities it calls home.